My Resume

Mikki L. Wilson

CREATIVE MARKETING PROFESSIONAL

Email: mikkithemarketer@gmail.com
LinkedIn: http://www.linkedin.com/in/mikkiwilson


Experience

Cabot Wealth Management, Director of Marketing & Business Development
July 2014 – Current

Identify new opportunities in all areas of business for Cabot Wealth Management. Continue to maintain firm’s marketing and communications while developing new programs and relationships to further strengthen the Cabot brand.

  • Development of new business leads
  • Create opportunities to leverage in-house expertise
  • Connect team members to new centers of influence
  • Community outreach and networking
  • Maintain marketing communications and operations

Lynn Area Chamber of Commerce, Interim Marketing Manager/Consultant
April 2014 – June 2014

Assist President and Membership Manager with a seamless transition while assisting in the hiring process for a
permanent part-time marketing manager.

  • Maintain email communications, recreated email templates, create consistent schedule for emailing
  • Streamline and create new, graduated membership package for staff use
  • Regular updates and maintenance of LACC website and social media channels
  • Create a list of marketing recommendations/systems for the organization to move forward with

Associated Home Care, Director of Marketing & Communications
March 2013 – November 2013

Direct and oversee this growing home health care agency’s marketing policies, objectives and initiatives and also implement, monitor and evaluate the overall marketing communications strategy to support those objectives and maximize exposure for multiple locations across Massachusetts.

  • Created a marketing plan based on enhancing brand awareness and a ‘client-centric’ focus based on educating
  • Immediately updated and created new content for various pages to bring website up to date.
  • Significantly increased number of website requests and improved recruiting process due to site maintenance
  • Implemented new social media channels to focus on caregiving topics, news and events,
  • Started increasing fans on existing social media through consistent interaction, blogging and relevant content

Cakes for Occasions, Creative Marketing Mixtress
March 2011 – March 2013

Create a tasty marketing mix, craft delicious messages, and stir up business for this nut-free, boutique-style gourmet cake and pastry shop where creativity and passion is the recipe for their products! Heavy focus on social media, campaign management and customers service. Successes include:

  • Doubling number of Facebook fans during first year
  • Creating focused social media strategy and implementation of new social media channels
  • Expanding presence of and increasing sales/revenue through online store
  • Co-creator of Cupcakes After 5 cocktail cupcake line
  • Identifying key trends to create/promote new products, such as High Heel cupcakes and Rainbow Cake
  • Creating ‘custom cake auctions’ as a solution to reduce waste/lost revenue for mistakes, cancellations, etc.

Cabot Wealth Management, Marketing Assistant/Marketing Director
March 2002 – December 2011

Oversee marketing policies, objectives and initiatives as well as implement, monitor and evaluate  communications strategy in order to facilitate lead generation, support sales objectives, and maximize brand recognition, specifically across the North Shore area. Coordination and management of advertising, public relations, website, and event planning.

  • Implemented standard tracking and reporting to gauge success of marketing campaigns and initiatives
  • Re-branding firm’s logo, marketing materials, website and mission statement
  • Implementing firm’s social media presence and establishing social media compliance policy
  • Pioneer of the “advertorial” advertising format, resulting in $1M+ new client accounts during first year
  • Instrumental in switching database platforms, including  customization, coordination and training
  • Consistently increasing annual conference attendance/experience level while maintaining event budget

Skills

Creative Thinking, Adaptability, Marketing Communications, Email Marketing, Social Media Marketing, Advertising, Graphic Design, Public Relations, Website Management, Event Planning, Strategic Planning

Education

Salem State University (May 2009)
Bachelor of Science Degree, Business Administration (Marketing)
Graduated Magna Cum Laude

North Shore Community College (May 2003, 2004)
Associates Degrees in Legal Administration and Liberal Arts
Graduated with Honors

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